Ads in ChatGPT

Next to its answer, ChatGPT shows ads marked with the word Ad. Here we prepare everything from your e-shop that you paste into the OpenAI ads manager — and we check up front whether it will pass.

Sign in, it is free

The tool writes the texts with AI and loads the pages of your e-shop, so it needs an account. Signing up is free and takes a moment.

Before you start

Set up an advertiser account at ads.openai.com. You pick the country, the currency and the time zone there — and you can never change those again.
Upload your company logo and enter a payment card. Without a logo the campaign will not start.
Create a campaign: goal Clicks, location the country you sell to, and a daily budget. On a koruna account the minimum is 350 CZK; in another currency it will differ. The wizard pre-fills the United States and 100 USD — overwrite that.
Turn off the “Text customization” switch. Otherwise the AI rewrites and translates your texts without your approval.
Read the texts below before you paste them — they are written by AI and it does get things wrong. Then you paste them in: the ad set name, the destination address, the context hints and the ad texts.

The details are in the guide Ads in ChatGPT: how they work and what they cost.

When setting up the campaign, remember

An image for every ad: a square 800 × 800. Add a white border to a portrait photo yourself to make it square, otherwise the crop cuts off the edges.
The daily budget is not a ceiling. In one day the campaign can spend up to twice as much, and over a week seven times the daily amount at most.
Conversion measurement is set up separately, with OpenAI's own pixel. The amount is sent in the minor unit of your account currency — 4200 means 42.00. If you send whole units, your revenue comes out a hundred times smaller.
Do not take the “Health” industry — ads are not shown on health topics and you would limit your account for nothing.
Tag your clicks in the “Destination page query parameters” field of the campaign — the ready-made text is right below this list. Without it you will not tell a paid click apart from a visit where ChatGPT recommended you on its own.

Click tracking tag

utm_source=chatgpt&utm_medium=cpc&utm_campaign={campaign_id}&utm_content={ad_id}

Paste it into the “Destination page query parameters” field of the campaign, not of a single ad. The address does not change, the tag is only appended to it. Customer behaviour then counts paid ChatGPT clicks separately from visits where the AI recommended you on its own.