This is what the report looks like after a check-up. The data comes from a sample store; the checks and the fix-it instructions are real.
Status: needs attention.
5 critical findings are costing you revenue and putting your ads at risk.
The “Delivery and payment” link in step 2 of the cart leads to a 404 error. A customer who wants to check the delivery price gets lost right before paying.
www.ukazkovy-eshop.cz/kosik/krok-2 → the “Delivery and payment” linkOf the 8 940 links checked, 174 end in a 404 error. Most of them are in articles and on discontinued products — customers and Google alike hit an empty page.
most often /blog/ (61×), /produkty/vyrazene/ (44×) and the footer (12×) — the full list is in the paid reportThe link in the footer leads to an empty page. Without terms and conditions you risk action from the consumer-protection authority, and Google may stop your Shopping ads.
site footer → “Terms and conditions” → empty page /obchodni-podminkyOnce it expires, every visitor sees a red “Not secure” warning and the browser talks them out of entering the site.
certificate for www.ukazkovy-eshop.cz — valid until 2 August 202626 discounted products are missing the lowest price of the past 30 days. Consumer-protection rules require it for every discount.
the “Sale” (18×) and “New in” (8×) categoriesThe meta description is missing — Google makes up the text itself and the result earns fewer clicks than it could. This affects a quarter of the site.
mainly product pages in the “Teas” and “Accessories” categoriesGoogle cannot tell which page is which and offers only one of them. These are mostly paginated category pages.
/kategorie/caje?strana=2 to 40 — all carry the title “Čaje | Ukázkový e-shop”Without schema.org Product and Offer, a product appears in Google with no price and no stars — and AI assistants skip it.
all product pagesIt loads in 4,2 s — every extra second costs you a share of impatient customers.
home page, measured on mobile data (PageSpeed)Without DMARC you have no assurance that your order confirmations arrive. Gmail and Seznam alike push shops like this into the spam folder more often.
DNS domain ukazkovy-eshop.cz — SPF and DKIM set, DMARC missingImages with no description are invisible to search engines and to blind customers using a screen reader. That is 15 % of all images on the site.
mainly product galleries and the “New in” categoryAn estimate based on the number of findings and your sector — the real report uses your own figures. Three findings are left out of the total, because they are not lost revenue but risk: the missing terms and conditions and the discounts without a reference price (consumer-protection rules allow the authorities to fine you for both) and the certificate that expires in 6 days — once it expires, the shop would stop being reachable.
How ChatGPT, Perplexity and the rest see your shop — 8 checks, 0–100 points.
In the real report: a ready-made llms.txt and the Organization code in one click.
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